Parent Company of Jessica Simpson Brand, Joe’s Jeans Files Bankruptcy as Retail Sinks

Sequential Brands Group Inc., the parent company of brands including the Jessica Simpson fashion collection and Joe’s Jeans, filed for bankruptcy protection after the apparel industry was upended by changing consumer habits and the coronavirus pandemic.

The owner and licensor of brands such as Gaiam yoga filed its Chapter 11 petition in Wilmington, Delaware with plans to hold an auc…

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